On Site And In Hand: How Companies Maximize Their Potential

 

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On this site, we like to talk about apps – a lot. And who can blame us? Many of the technology crazes of the past decade have culminated into apps, and anything from Amazon to your local movie theater has an app designed to function similar to how their website would, except on your phone or tablet. As the saying goes: there’s an app for that – and businesses know it. As the internet has rapidly grown since the 90s, businesses have done all they can to get with the quickly evolving technology. The result is consumers being connected to any business from practically any location. It’s being able to bridge that gap better than other companies that has given certain competitors the upper hand. First, apps gave us the radio of the future, but now it looks like they’re shaping the world as we know it.

It’s especially important to have a site and app that stands out, as studies have shown that 77 percent of people stop using an app entirely after only three days. These little square images on our phones are very replaceable in the eyes of consumers, especially when you consider how many of them we have. All of those programs compete to take up space on a device that stores photos, music, and movies and its easy to clean them out when the internet will just allow you a similar experience to the app.

In a previous article, we taught you guys how to develop an Android IoT app but, now, we’re going to show you how some companies choose to use or forego the use of apps (or even both) and how many are developing both for the sake of catering to a big market. So, it’s time to take a break from developing those intuitive wonders of technology and learn just where they fit into the grand scheme of things.

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Brands That Build Apps & Mobile Sites

As a company moves into the technological world, they have to do what they can to stay with the times while at the same time staying true to their vision and the image they’ve already built up. Jimmy John’s started in 1983 when the internet was still a thing in the distance for the mainstream. They branded themselves as a tasty sandwich company that could get you your food fast. It’s a simple concept and one that transitioned nicely to app form as the process of ordering a sandwich is faster and simpler than ever. With more than one million downloads and a 4.8 out of 5 rating from more than 27,000 reviews on the Google Play store, we think it’s safe to say the company is doing something very right. However, their website maintains that same level of quality, showing consistency across the two platforms and a knowledge of their customers that most companies would do well to replicate.

Similarly, casinos have already made the jump from online to offline successfully with the industry worth a projected $59 billion by 2020, so it’s no surprise that a brand like Betway Casino made the venture into apps quickly. Its online casino app lets the players in on hands of poker or rounds of roulette from anywhere and does it just as well as the website itself, which pulls in players from all over the world already. This gives people the chance to pursue their hobby anywhere, successfully exposing people to the brand at any point in their day. And, the more exposure a brand gets, the more curious parties are able to give it a try. In doing this, online companies gain players that normally would have never heard of them, as the casino market is heavily saturated.

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Brands That Focus On Mobile App Development

While it might be a tough task to find a company that only operates through a mobile app, there are plenty of businesses that place a heck of a lot of importance on their mobile apps and the way they’re developed. Of these, a couple stand out as front-runners that just have a little extra something. No doubt that, at some point, you’ve taken a survey and spotted some adorable green ears somewhere on your phone or computer; that means you’ve taken a Survey Monkey survey and, while their site is quite nice, their transition to app was a paramount venture for them. It gives users the ability to – you guessed it – create surveys on their phones and post them on various social media sites. This spreads the brand everywhere and shows other consumers how easy it is to emulate that experience. Through a bright and simple interface, Survey Monkey has become the leader in a market that could have otherwise been oversaturated.

Spotify has been around for quite some time, launching in 2008, but really exploded onto the market with the help of their mobile app. As mentioned earlier, apps fiercely compete for phone space with different forms of media. That’s not a problem for Spotify as they negate all need for storing music on your phone. With an internet connection and the ability to type, you can find a wide assortment of songs in their library that’s more than 30 million tracks strong. And, with regular offers to join their premium accounts, you can be sure that their impressive 40 million active userbase will also grow.

It’s burgeoning apps like these that will eventually destroy the issue of app vs. web dilemma that has some people sticking to the use of their browsers.

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Brands That Focus On Mobile Sites

However, there are still some professionals out there insisting that not all companies need an app, and it appears some businesses are listening. While Aquafina does have an app that allows customers to order bottles of water to be shipped to their house, it’s a rather simple app that is easily replaced with the website. It offers no discernible advantage over the website and thus only has a few hundred installs. Meanwhile, Aqua Fina’s website has all of the bells and whistles and offers the same service. A water company really has no need for a great website but spent the time and resources to make one because they value it over an app that’s just going to do the same thing.

Red Bubble, the custom t-shirt and independent artist website, chooses to have an app only on iTunes. The app allows customers to view and purchase t-shirts in the same vein as the website – and is designed quite nicely – but it fails to have an Android version. And, while the app is nice, it doesn’t offer enough difference to make it worth the download.

So, as it stands, many companies have made the jump to the app store. As time passes, though, it won’t be enough to just have an app but rather it will need to meet the high standard that websites needed to meet a decade ago. Until the next big game changer hits the market (VR advertising?) you can expect to see more businesses heading in this same direction.

 

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